Good Lord, people. NDPs dont often disclose the source whiskey for their brands. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! Yep, they did. The rebel yell has also been likened to the scream of a cougar. They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. While the distillery became knownfor the many famous bourbons producedthere, its wheated recipes are perhaps mostnotable for their softer, smoother taste andgraceful aging process. And since there is no statement of age, we know the whiskey is almost certainly four years old. Getting a little punchy here, down in the DeepSouth . Sam Reeder was a "free-state" or "free-soil" combatant against a pro-slavery militia at the Battle of Hickory Point in September 1856. Oddly the 10 year picture on that site still says Rebel Yell. It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War. The Rebel Yell is still available for purchase. It is a borderline value brand and may not be among your first choices in bourbon selections unless you are the most ardent of bargain hunters. It's those quiet rebels you really have to worry about. The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! This topic has been inactive for at least365 days, and is now closed. Its not difficult. I'm not sure why Rebel is less offensive than Rebel Yell. Coming in March, Rebel Yell will be introducingtwo new variants to the current family lineup,Rebel Yell Small Batch Rye and AmericanWhiskey. Today, the production of Rebel Yell Bourbon takes place at the brand new distillery. The important thing is that the whiskey inside the bottle has stayed the same. who-ey! She's a regular contributor to the Whiskey Wash with an affinity for the unique and weird side of whiskey. Stan Freberg began his comedy recording of "The Yellow Rose of Texas" with his version of the rebel yell. As the Scotch Addict points out, NAS makes it easier for whiskey producers to create what they want to create. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. So OK, change the name. Its a decade old recipe that was painstakingly aged in charred oak barrels to create a distinct flavor profile for each batch. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. Especially for those of us from the south. I had to do some sleuthing to see what you were referring to. This is funny. As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. As one of the minority that might get offended, I am certainly not. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. We had a fantastic time but renaming an icon like this should be done with more concern for the memories of those who grew up with those icons. Waitis that name potentially offensive? The Lux Row Distillery filled its first barrel three years later, in January 2018. I've tried googling it to see if something had stopped the distribution or maybe a name change had occurred but so far I've turned up nothing. If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. It just felt like another local reference, but not a celebration of the Confederacy. While its still available for under $15, you may have more trouble finding it at the price. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. Not sure if you're speaking in generalities, or if this is aimed at me. ago I find 'Yell' quite offensive. After the whiskey has been mashed, fermented and distilled, bourbon must be matured in new American oak barrels according to U.S. regulations. Style: Straight bourbon Origin: Kentucky Age: 10 years Proof: 50% ABV Price: $60 Release: May 2017 Availability: Nationwide in limited amounts. In comparison to Kentucky Deluxe, its definitely better but 2-3x the price. The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Everclear is a well-known brand of neutral grain spirit manufactured byLuxco. "Who Whipped Whom? For Blood Oath Pact No. Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. Introduced in April 2019, Rebel Yell 100 is a wheated bourbon, and a new bottle extension for the Rebel Yell brand. Dont sleep on this wheated bourbon with Stitzel-Weller lineage. We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. So the arguments that this is another move to erase history arent accurate in my opinion. Good one. As this article mentioned the rebel yell is not an offensive name. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. Once I became more conscious of the significance of the name, I did find it awkward. One last piece of news from the Kentucky distilleryRebel Yell 10 Year Single Barrel, which debuted back in 2016, will be available in a 2,600-bottle run this year. A pparently it worked; the new look caught my attention and resulted in this review. But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." While you can still find a bottle of Rebel around that price at major retail stores, youre more likely to pay about $18 for a 750ml at your local liquor store. They were trying to distance themselves from that heritage because its becoming less an less accepted. The brand was meant to celebrate the 100 year anniversary of the original Weller company. Their most well-known brand might be Everclear, which is a high-proof neutral grain spirit made from corn. Weller. Sidenote: I have tried regular Rebel Yell, and I did not cry "more more more" holla_snackbar 2 yr. ago Hit it on the desktop version of the site. Hit it on the desktop version, and there's actually a rebranded 10-yr without the "Yell". Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? Maybe the barrels that didn't make the cut? It wont be undone but it was a mistake to change the name of an icon! He recounts the story of an old Confederate veteran invited to speak before a ladies' society dinner. Thanks for subscribing and watch for your first newsletter soon! Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS When it was launched, it was only available south of the Mason-Dixon line. The phrase you get what you pay for applies quite well to Rebel Bourbon. Rebel Yell whiskey is matured in No. I for one am glad they did. Luxco opened their distillery, Lux Row Distillers, in 2018, so they may begin distilling their own whiskey for Rebel Bourbon. Lets pour ourselves a glass and find out. Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. Risk takers, rule breakers and noise makersunite. 111 Reade StreetNew York, NY 10013Phone:212-240-9194, Hours:Mon-Fri 4 pm - 4amSat 5 pm - 4amSun 4 pm - 2am, Penelope Bourbon Distillery: A Tradition Of Excellence, It Is Perfect For Sipping Neat Or On The Rocks Wathens Bourbon: A Kentucky Tradition. We all know why your pleasing the pc crowd. Especially for those of us that have been riding it since the 70s," said one more. Perhaps as a result, availability is limited, and prices may vary. I find this to be a case of much ado about nothing but then I never read anything into the name Rebel Yell. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. Good luck selling and Never Go Quietly! There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. For more information, please see our Color: 1.3/2.0 on the color scale (russet muscat) Price: $60-70. DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. Rebel Yell has now beenrefashioned for a new generation of bourbondrinkers to enjoy. As lame as Apple Zapple, as the parks wild mouse coaster has been renamed. In fact, Im kind of disappointed. . Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. The overall effect on the palate is brief and minimal, and the taste has no unique profile. Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. Do you support the move? Please check your entries and try again. Review: The Coaster at Goats on the Roof | Mountain Coaster, Review: Goliath at Six Flags Great America, Review: Twisted Timbers at Kings Dominion, Outlaw Run at Silver Dollar City | Full Review, Dollywood 2019 Trip Report: Part 2 Luminights & Lightning Rod, Dollywood 2019 Trip Report: Part 1 Wildwood Grove & Dragonflier, Destination Connecticut: Wooden Coaster Paradise, Kings Island Trip Report & Future Speculation, Cedar Point Trip Report Pt 1 Mean Streak Update & Cedar Point Shores. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. The name is also reminiscent of similar ride Racer at sister park Kings Island. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. 1965. Now, if you havent heard of Rebel Bourbon, you may now it as its previous name Rebel Yell. Just went to Kings Dominion with my 7 and 9 year old sons. I'm also a huge fan of terrain roller coasters. Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. Considering the existence of many differing versions of the yell, it is possible that it had multiple origins. I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". What do you think about Rebel Yell being renamed, Racer 75? 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. At last it grew too dark to fight. Mother would catch him by the coattails and plead, 'Shush, Doctor, shush'. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. Product Description. When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. I thought that moniker just applied to Ole Miss fans. In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. The water used to make the bourbon comes from a natural spring, and the grain is grown on the distillerys own farm. Finish: Sweet honey and light pepper and spice. Tons of bottles out though. I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com Wheated bourbon tends to cause confusion, especially with newcomers to the American whiskey category. The Luxco distillery is located in Louisville, Kentucky. Luxco was a relatively small NDP and rectifier. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Woh-who-ey! His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. MEET OUR Extended family. Rebel Yell is way better name than Racer75. Orphan Barrel Whiskey Distilling Company bottles a small number of rare, aged Bourbon whiskeys from a variety of producers and stores them at George Dickel Distillery in Tullahoma, Tennessee. The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. A new bottle extension for the Rebel Yell brand, Rebel Yell 100, is a wheated bourbon that has been specially distilled. The brand bounced ownership, eventually landing in the Diageo portfolio. However, while traditional bourbons contain wheat as the flavoring grain, distillers who make wheated bourbon swap the more traditional spicy rye grain for the soft and smooth wheat in the mash bill or list of grain ingredients. I will say, though, that Im excited to get back to reviewing some higher quality options. You should all be fired. The yell has often been linked to Native American cries. It will just make her cry more, more, more. With the rye segment up 23.3% thereis no better time to launch this new variant*. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. They considered the chances that someone would be upset by a name with ties to a Confederacy battle cry. I'll keep an eye out for it under just Rebel then, though I wouldn't think that would prevent stores from ordering it. . It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. "A young fellow near me remarked: 'Our men must be hitting them the way they holler.' Full stop. At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. So, lets take a look at this old timer and see whats in that bottle. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle.