race car sponsorship proposal

Ask yourself these questions to see if a proposal template is right for you or if you should have a crack at creating your own. 0000000839 00000 n *} But remember, a great proposal is about so much more than an attractive design. Racing cars is a very expensive pastime. People regularly contact him asking for free parts in exchange for running a couple stickers. Many people think sponsorship is easy: Sponsorships are not charity. Go more into depth with your research to get a sense of their specific goals. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. Social media is king. It is obvious that every sponsorship is made with the viewpoint of getting benefits in return. Find out within 24-48 hours if you can be sponsored by Autoplicity, Pedal Commander, Slick Products, VLEDS, Perfection Wheels, North Lights, Vicrez and over 400 of the biggest names in the automotive industry. If you want to run in one of the very few racing series that do get sponsors and prize money? How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. This needs to be the starting point in your sponsorship strategy. Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. Why you do it. 2011 Team Racing Sponsorship Proposal Our desire . Posted on January 12, 2023 by admin. Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. It will not offset all your costs for an entire weekend, but they can go a long way to lowering your expenses. Look through the instructions to learn which data you must give. The target marketing group for the race car is the non-professional weekend autocross racer. This can include hospitality, stickers on a car, events etc. Another element of finding and securing sponsors is building a strong network. If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. vve Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. You need to think about why a business would spend money to sponsor you. . Then theres Entry-Pro like Pirelli World Challenge and Indycar sponsored Support Races (Global MX-5) in the middle, and Pro IMSA/Weathertech racing at the top. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. It's time to submit your sponsorship proposal. This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. 0000000016 00000 n Weve also included page references for the Get Paid to Race book (currently only available as an ebook). Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. A racing sponsorship proposal is much like sports proposal but the template should be somewhat racing oriented and it must highlights racing as primary facet of the proposal. Some of the more common types of sponsorship are: Cash sponsorship: Fairly straightforward - you make your assets available to the sponsor in exchange for cash. Click on the fillable fields and add the required data. Consistency is all about keeping going. Dont let imposter syndrome get the best of you. Think about those reasons you stand out. startxref Trying to race while sticking to a budget? One of the first things a prospective sponsor will do is check out your social media accounts. You might be sending gentle emails before pitching more formally. Neither Agree Nor Disagree 2.18%. When you first sign a sponsor, make sure to set some goals for the year in terms of how youre promoting them. but you surely wont be walking away with a heavier wallet. Without sponsors to impress or big prize money to win, were racing simply for the fun of it. The sponsorship package underpins the agreement fire your organization and your sponsor. The template proposal sponsorship comes in A4 and US Letter size. 02. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. This all comes down to value. Available on your favorite podcast player. This will re-iterate facts about the event benefits, and features. 20+ FREE Racing Sponsorship Proposal Samples in PDF, Download 26 BEST Baseball Scoresheet Templates [PDF, EXCEL, WORD], Professional Apology Email to Customer Templates, Tips for Writing a Memorable Farewell Email with FREE Templates, Writing a Kind Job Rejection Letter [FREE Samples in Word & PDF], How to Write an Open House Invitation Email (with Samples), 16+ Official Statement of Account Templates [in Excel & Word], Writing a Formal Letter to Request Raise in Salary (FREE Templates), Local Racing Tournament Sponsorship Proposal Sample, Individuals Racing Sponsorship Proposal Sample, Racing Sponsorship Proposal Request Sample, Electrifying Racing Sponsorship Proposal Sample PDF, Special Racing Sponsorship Proposal in PDF, Motor Sport Sponsorship Proposal PDF Sample, Simple Racing Sponsorship Proposal Sample, Off Road Racing Sponsorship Proposal Document, How to Write an Effective Racing Sponsorship Proposal? This way both the parties enter into a sponsorship contract or sponsorship agreement. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. F1 and NASCAR have lucrative TV deals and sell out stadium seating with exorbitant ticket prices club racing may have incredibly competitive (and more pure, IMO) racing, but even with free admission there are never more than a few people in the stands (Who are almost always drivers in other classes, crew, or people directly related to drivers). Dear Sponsor Man, Can you sponsor me? Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). 0000000902 00000 n Sponsorship is not charity. Once youve found the business youd like to approach, think about what their goals are. Strongly Disagree 0.44%. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? Sponsorship proposal for Alfie Gendall Racing in 2021. Do you have a very popular online presence? Using these pre-formatted samples will save a lot of your time and effort. <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> Pravega is the Sanskrit word for High Speed. No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. And you're not alone. <> The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. The kind a marketing agency might present to a client they want to get on board. yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. Building relationships can take a number of different forms: You might be going to networking events to build relationships with local business owners. How will the person opposite you stand to gain from the sponsorship? Feel free to drop Racing Mentor a message on social media if you have any questions. Will they be seen as an innovator in their company if the sponsorship succeeds? Will you sponsor my race car? Im not saying that lucrative club racing sponsorships are unheard of, but if you ask the random driver with a business name on their car, they typically arent taking a huge check to have the name on their car. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). How do I write a sponsorship proposal? Text of Pravega Racing Sponsorship Proposal. Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. Choose a page or event your audience would likely follow, e.g. The racing team approaches a mid to high scale business organization asking them for sponsorship. In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. Drag racing is a sport that needs a lot of money to support it. Advertisement Envato Elements (Design Without Limits) hb```"gVa1G2S\Z&80~QRse Because if a sponsor actively invites sponsorship requests you can be sure that: Luckily for you, we've put together the largest database of current direct-application sponsorship opportunities, featuring dozens of potential sponsors from all different kinds of industries. Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. Simply putting a name out doesnt always mean it will come back as added revenue for a company. More likely than not, however, the sponsor will come back with questions and perhaps a counter-offer on the scope or price of the sponsorship. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. Keep that in mind when frustration sets in along the way. Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. In those cases, sponsors will publishinstructions for rights holders, telling you everything you need to know to submit your sponsorship proposal to them, including: These direct-application sponsorship requests, where you can submit your sponsorship proposal online directly through the sponsor's own sponsorship request form, are you best bet for securing sponsorship. Race Car Sponsorship Proposal Template. Understand the sponsorship process first. Sponsorship Proposal. Generic sponsorship proposals have little chance of convincing would-be benefactors. You also may be able to offer experiences, such as hosting the company at the race track. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. People love to talk about themselves so ask questions and chat about them. Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. Step 2: Write a two to three paragraph of your opportunity. There are loads of free sales pitch templates out there and these will help you get the look and feel of your proposal right. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. Approach the deal as a win-win for both sides. I know they did what they promised, but handing out business cards and putting my sticker on their car wasnt effective enough to warrant any future involvement as a sponsor. Some features will have numerous benefits. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. Don't feel like you need to include a shiny proposal document in the first instance. Your sponsors would base their decision on how you're going to help them in exchange for their support. Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. Once you have identified suitable organizations to target, you need to find the best person to contact within the organization to discuss your sponsorship proposal. 4. You're already in a slim minority of organizers: you have someone interested enough in your race to want to spend time hearing what you have to say. Learn about the business field to approximate how much revenue the sponsor brings in -- you want to be reasonably sure the organization can afford what you are asking. Match those goals with what you can offer. Dont just assume that because youre posting nice pictures and updates, your audience will be interested. When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. It is your job as rights holder to understand what these objectives are and how you can best serve them. An initial deposit of ($ amount) must be paid on or before (date). How do I find companies to sponsor my race car? I believe that sponsorship of race teams is important and necessary to the continuation of the sport. The hard work comes into sitting down and going through these steps. I've been a passionate go-kart racer since I was eight years old and all through the years have accumulated a . Dont feel like you need to include a shiny proposal document in the first instance. When filling out this sponsorship proposal template, remember you are introducing yourself, what you "bring to the table," and explain why the product (s) or service (s) of your target audience should be associated with your event. So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. Download. I could not find the sports car of my dreams anywhere. The following facts are established in the pleadings, deposition testimony, and exhibits offered by the parties. Dear Sponsor Man, I e-mailed you yesterday but did not get anything back. Our packages range from $1,000 personal sponsors to premier. Specify the Event. I spent some time working for a good friend in his race shop. We are a Military Team that runs in Michigan . 2. Hopefully, in this guide you should have everything you need to map out your journey from sponsor identification to sponsorship execution. Collect this information together when it comes to talking about renewal. Are you going to help that business make more sales? 0000054763 00000 n How to get more Instagram followers as a racing driver, Flow-state thinking: The secret to shaving off seconds. Strongly Agree 9.61%. Club racing (SCCA, NASA, Licensed Enduro series, etc) is considered the Entry Tier. Getting a response from your sponsor on your proposal is amazing news. Consider checking out Oval Track racing. . When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. Instead, provide a general overview, such as "Parts alone last year cost $X.". So when you do get a sponsor on board it pays hugely to invest in keeping them happy. Helping race directors share expertise and learn from each other is a big part of what we do. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. Treat the race car sponsorship proposal as a business transaction. 0 trailer When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. This is why: Keeping that in mind, if it comes down to a price negotiation, your first instinct should be to try to increase sponsorship than dropping your sponsorship price. Keep this in mind with everything you do regarding sponsorship. Agree 10.48% Fast Feb is back but its looking a little different for 2023! No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. The term influencer is relatively new, but the concept has been around for advertisers for a long time. There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. Free Preview Race Car Sponsorship Contract Template. Take a look at this blog post for an updated list. Firmly Settle Your Offers. What assets of your property could potentially provide a good match for your sponsor's objectives? Many more also emulate a classic livery because it looks really cool, without any form of compensation. Write what the sponsor will get in return, working from the list you have prepared. Consider trade magazines, local newspapers, and blogs too. @JP)^~")x&d=AALKTbh;}R3qbf>T;T9+x~_e]p5| .FH+&. No matter what you do, try and bring consistency into all elements of this process. Tell us about it. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. Look for opportunities to get introductions from others, show your value, and build your connections in a meaningful way. Before approaching a sponsor, draft a proposal first. You might be operating in a specific niche (see below for more details) or area. How long you have been racing. If theyre not quite right, ask yourself why. This high quality transparent png images is totally free on PNGkit. Try reframing any negative thoughts into something more positive. Businesses who sponsor drivers will pay money or provide free (or more likely. All sponsors are encouraged to attend racing events. You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. Dont just approach motorsport press for coverage. Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. Its the one form of racing where you are able to race, even at entry and grassroots levels with paying fans in the seats. You have to convince a potential sponsor that YOU are the person who will work for them. Our very own Frank Galusha sits down with accomplished sprint car racer, McKenna Haase, as she explains best practices for sponsorship marketing presentation. Be sure to target each proposal to the specific potential sponsor. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. 19 0 obj This is by far the most useful and engaging type of proposal and the kind the template will help you create. Read on for a step-by-step guide to getting sponsored. Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr, 6d$arf6*m^ev`VN(rNs1q*c.7!=, :Wv 4ii>t Z3:4x-%XfE$P:5boC )zM6T& *dP>6y|~{oQB91vYmWfG=}E},v%=]Z!P[7m=X\zucFH!F GVZp[.`d.A2jy`!ba3wz8oIXe~mT#eVj_;78*/0yVA:Wk&9/I>SX-^AhhV/"E)?=w WP (Sponsorship activation involves all the initiatives the sponsor would undertake to best leverage the sponsorship assets you offer, e.g. A short biography about you. Do your posts get engagement? Racing Sponsorship Proposal Template Details File Format MS Word Google Docs Pages Download 2. In the case of a racing sponsorship proposal, the racing team gets the benefits in monetary terms whereas the sponsor gets the benefits of advertisement, promotion, brand reach and awareness, and customer engagement. This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. 0000051603 00000 n Download Its about being a christian role. 01. However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. Assess whether what you can offer will help them reach their goals in a broad sense. Road Racing in the United States has several tiers. Yet you can derive nearly all the same benefits. Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. [1] 2. Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. A section about the car your drive. In the case of direct-applicationsponsorship program, you can expect your application to reach the right person within the sponsor organization. Treat your Race Team as a Business. $ 15K . Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. Buy tickets for a NASCAR or F1 race. For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. As long as you can provide value, youll go a long way. The prototype race car is to be evaluated for its potential as a production item. uC%q.Nbd VMdkydek/ ZU>~r5pf . Focus on the businesss goals rather than your life story. Bring your own food to Track Days Save money while eating better. One of the biggest mistakes drivers make is getting too lost in their own heads. Feel free to email jess@racingmentor.com. 78 0 obj <>stream If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. One easy - and cheap - way to do that is by giving your sponsor first dibs on next year's sponsorship and other similar benefits that don't impact price directly. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Think of it more like a sales deck. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ i !16QRs"ASTaq2B#$345CDbrt 3. This will help you catch the decision makers eye but dont forget just how important content is in all this. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. If you want to prove value to potential sponsors in road racing, you need to get creative Racing is one of the most expensive sports yet the most beneficial to take part in for both athletes and businessmen. Sponsorship is a commercial arrangement, meaning both parties are in it for some form of commercial gain - direct on indirect. Without primetime TV coverage, how will people see your sponsors name/product? Lastly, our auto motor race PPT helps to receive coverage in event related media, like race programs, websites, TV broadcasts, etc. "The Forms Professionals Trust . putting on races, come join our race directors Facebook group, It does not mean that it must include false claims or misleading information. The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. Present the benefits you offer clearly and simply. It takes only a couple of minutes. The race car sponsorship template is a writable document needed to be submitted to the relevant address in order to provide certain info. The marquee value of your corporation's name affiliated with the Pearson Racing. %PDF-1.3 Although you've come a long way its still easy to get undone at this stage by the two cardinal sins of sponsor-seeking: Yes, copying your last sponsorship proposal and editing your sponsor's name and company details is tempting - it will definitely save you a lot of time. We believe auto racing sponsorship can offer a significant foundation from 1. Essentially, Contingency Sponsors have already agreed to support a racing series. You have to convince a potential sponsor that YOU are the person who will work for them. 68 0 obj <> endobj