raising cane's marketing strategy

We are looking for a hardworking Field Marketing Manager - Cleveland to join our stellar team at Raising Cane's in Cleveland, OH. She will be responsible for Raising Canes advertising, public relations, brand strategy and overall marketing. WebThank you so much for your enthusiasm about Raising Canes. In an exclusive interview with Mashed, Graves revealed Connect With Us! The Area Director is fully accountable for all Restaurants within his or her Area including new restaurant growth, revenue and sales growth, profitability and human capital management. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. The Business Unit Leader will lead & direct the Business Unit Team. public relations, brand strategy and WebOverview: At Raising Cane's Chicken Fingers(r), our concept is focused and unique. But its likely something the industry, As March Madness begins, restaurants make a mad dash to snag fans, Cracker Barrel intends to tout value with $5 to-go meals, McDonald's is expanding its Krispy Kreme test, KFC ditches some items to make room for others, Restaurant marketing is time-warping back to the future. At Raising Canes Chicken Fingers, our concept is focused and unique. Our commitment & dedication to Restaurant support is a competitive advantage! Search job openings, see if they fit - company salaries, reviews, and more posted by Raising Cane's employees. The Area Leader of Marketing (ALM)will lead the development and execution of Restaurant & DMA level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. It was fun. The royalty The ALM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! WebRaising Cane's is famous for its signature sauce. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Lensa, Inc. - Lensa is a job search engine. The company has ONE LOVEquality chicken finger mealsand is continually recognized for its unique business model and customer satisfaction. requesting a reasonable accommodation Raising Canes is seeking a Communications Manager to be based in its Plano Restaurant Support Office. The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. Because dogs are not popular in Kuwait, the eponymous mascot is not used on signage or goods. The various Support Departments or Functions are led by best-in-class experts. The 70-unit Raising Canes Chicken Fingers said it has appointed Jennifer Simler to the new post of marketing director. Connect with us (https://applycorporate-raisingcanes.icims.com/connect) for general consideration. Our commitment & dedication to Restaurant support is a competitive advantage! Raising Canes Co-CEO and Chief Operating Officer, AJ Kumaran, immediately began speaking directly to Crew through short video messages highlighting their contributions, their resilience, and the companys commitment to continued growth. At Canes, Restaurant Marketing is executed through localized Caniac It supports this spirited and giving The 70-unit Raising Canes Chicken Fingers said it has appointed Jennifer Simler to the new post of marketing director. B03 #BackyardBliss comes in second at 1.6x. The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers. The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. Founded by Todd Graves in 1996, RAISING CANES CHICKEN FINGERS has more than 530 restaurants in 28 states, Bahrain, Kuwait, Saudi Arabia and the United Arab Emirates with multiple new restaurants under construction. Maintains full responsibility for financial performance directly impacting area restaurant operations and is accountable to all aspects of the restaurant EBITDAR budget planning, management and performance. And more marketing news of the week. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. Fortunately, Todd Graves, co-founder of Raising Cane's, was happy to answer all of these questions. These costs are part of Realizing that its workforce was not only physically disconnected but virtually as well, spread out across 560 locations, Raising Canes looked for a solution to revolutionize awareness of whats happening in the restaurants and the connection between Crewmembers at all levels of the business. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. Crewmember must live in, or relocate to this Market. At Canes, Restaurant Marketing is executed through localized Caniac At Raising Canes, we support our Restaurants with both Business Unit & RSO support. Read all about our exciting new platform enhancements. The latest from Restaurant Business, sent straight to your inbox. We use cookies to improve your experience on our site. Raising Canes connected its team of frontline employees with 1LV Crew, a workforce communication platform developed in partnership with Firstup. We have only ONE LOVE - quality chicken finger meals! WebRestaurant chain Raising Canes Chicken Fingers is an international fast-food chain. WebRaising Cane's Chicken Fingers is hiring a Field Marketing Manager, with an estimated salary of $80,000 - $150,000. Simler brings nearly ten years of advertising and marketing experience to Raising Canes. The estimated total investment necessary to begin the operation of a Raising Canes Franchise ranges from $1,663,100 $2,807,500. Todd based his company approach on this notion. Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers. Scroll down below to view similar jobs . Our commitment & dedication to Restaurant support is a competitive advantage! At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. family oriented. The Business Unit Leader will lead & direct the Business Unit Team. Mission Statement: Our concept is simple and unique we only have ONE LOVE quality chicken finger meals! In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! Simler is a graduate of Northwest Missouri State University with a bachelors degree in journalism. The RLM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. Number 8860726. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. Gaining productivity by innovating the digital employee experience. This job was posted on Wed Sep 15 2021 and expired on Sat Oct 02 2021. Primary Responsibility Support Restaurants, Secondary Responsibility- Support Business Unit(s), Tertiary Responsibility Support Function, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, The ALM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Uses aligned to ROI methodologies to measure the effectiveness of marketing plans and recommend adjustments as needed, Participate in ongoing training of new and existing marketing programs and philosophies, Identify support needs for the Restaurants to inform RSO projects, priorities and resources, Team oriented, collaborative & culturally aligned (Work Hard & Have Fun! Kumaran pushed for Crew to share even more to further the engagement and value of the platform. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. The Area Director is focused on near-term, restaurant-level results in the Area which in turn create sustainable, long-term value for the companys Owner, Crewmembers and Shareholders. Sign up to receive texts from Restaurant Business on news and insights that matter to your brand. WebPromotional Strategy One of the main ways Raising Canes has integrated its marketing is through Facebook. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. To find out more, read our privacy policy. The Business Unit Leader will lead & direct the Business Unit Team. Raising Cane's Chicken Fingers has now surpassed $1.5 billion in annual sales tripling in size within the last four years and more than doubling its team to 25,000 Restaurants will always be the center of our business. We always are looking for great people to join in our journey, he said. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). A playful splash of syrup. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. At Canes, Restaurant Marketing is executed through localized Caniac Marketing Strategy Cont. Raising Canes, the chicken-finger giant with roughly 550 locations in 30 states, as one of the haves. The The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. They have a track record of precision, they optimize operations, and they seek to hire that way too. WebAt Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships With Raising Canes having its own Facebook page, they can Serve as an innovation expert for internal communications tools, staying abreast of trends and tools, and providing direction and assistance on the development of new and effective ways to communicate via our current and future channels, Drive the overall editorial content strategy and calendar for the companys internally focused communications app including articles, documents, videos, photos, cultural pieces and more, Manage adoptions and all aspects of analytical data and highlight calls of action to improve engagement of internally focused communications app, Consult with internal teams, including Multimedia and Design, to drive engagement for the app, Help lead ideation and content creation targeted for our internal audiences Restaurant Crewmembers, Restaurant Managers, Franchise Partners and RSO Crewmembers, Manage the overall workflow of app content submissions and requests from internal departments throughout the Company serving as a gatekeeper for content and ensuring content is developed on time and meets Raising Canes standards, Serve as the first line of troubleshooting and counsel across the organization for app issues, solutions, content creation, organization of content and functionality of the utility, Analyze app site information, including usage trends, click-through rates, and recommend improvements to continually evolve the utility, Manage Communications Specialist dedicated to the mobile application, Manage communications between Restaurant Support Office and the Restaurants, serving as a primary point of contact and a communications gatekeeper for Restaurant Operators, Collect content/information from internal departments and write content for Restaurant Operators and Franchise Partners, Write and edit a variety of internal documents, executive communications, mass email communications and other communications, as assigned, Support the training team, as needed, to develop and implement training materials in a variety of mediums for campaigns and other program launches, as assigned, Bachelors degree required emphasis on Communications, Journalism or English preferred, 5-7+ years communications experience required emphasis on internal or field communications preferred, Solid understanding of internal communications mobile application strategy and execution, in addition to maintenance, Experience managing a Company Intranet/Internal Mobile Application or Social Media experience a plus, Superior writing, editing and proofreading skills, Advanced PC skills, including Microsoft Office (Word, Excel, PowerPoint, Outlook), Manage multiple projects and deadlines under direct supervision and independently, Effective and consistent communication with colleagues and our vendors, Commitment to highest production quality on all projects, Ability to handle stressful and time sensitive situations in a cool, effective manner.